Dolcevita watches collection

Longines DolceVita
>> Longines DolceVita

The Longines DolceVita from Swiss watchmaker Longines combines the cool streamlined look of the Twenties with the star glamour of the Fifties, bringing new vitality to the Italian style of living. The watchmakers at Longines have created a line of jewelry that lets wearers around the world experience the soul of savoir-vivre while expressing their own personal sense of pride. Whether executed in a classical rectangular, a cool balanced square or with flawlessly curving case lines of the round-shaped Longines DolceVita, Time is clothed in timeless elegance that looks perfect in all the trend-setting cities of the world.

Milan-Florence-Rome. A trip through Italy means a history-laden past, a vibrant present, and a promising future. Bella Italia - the name alone conjures up art treasures, architectural masterpieces, timeless design, and the trend-setting fashions of famous designers. In the country or in the city, the Italian style of life is as distinctive as cappuccino, Campari and Martini, and the brioches that patrons enjoy on the garden terrace of the Lido's Grand Hotel. That is "Dolce Vita", the sweet life, a classic Italian invention. The expression itself comes from the title of Federico Fellini's 1950s cult film.

The history of Longines DolceVita goes back to the nineteen twenties, when the watchmakers at Longines managed to make carefully dressed ladies and gentlemen enthusiastic for the new, rectangular and square watchcases that drew their inspiration from the world. Today's Longines DolceVita breathes new life into this rectangular and square-shaped cases in precious materials - polished stainless steel or 18K gold. Details such as the curved, scratchproof sapphire crystal underscore the elegance of the watch.

While the classical Longines DolceVita made its debut in 1996 as a stylish rectangle, it effected a convincing comeback in the year 2000 as a coolly balanced square. Finally in 2002 it has come around to a full circle, round-cased and as superb as ever.

Today, the Longines DolceVita's various incarnations together constitute one of the major components of the company's general collection. All are designed to appeal to a broad range of consumers, undoubtedly contemporary in outlook and lifestyle yet harboring a discreet but definite penchant for the classic style.

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